The Challenge
The breathtaking scale of Luray Caverns is difficult to communicate through traditional advertising.

The Insight
Instead of simply describing the caverns, the experience needed to immerse users digitally, giving them a sense of exploration.

The Idea
I developed an interactive “Choose Your Own Adventure” digital experience within Facebook’s Instant Experience platform.

The Execution
I created the UX wireframes and full visual design for the experience, guiding users through immersive content that highlighted different attractions. Interactive elements encouraged users to tap, scroll and swipe, allowing them to explore the caverns, the Car Museum, and the Garden Maze.

The Impact
The experience increased engagement time within the ad unit, creating a deeper connection between users and the destination.