The Challenge
Peraton was rapidly growing through acquisitions and major contract wins but remained largely unknown outside the defense industry. Its public-facing brand—including its website—needed to reflect its scale and impact.

The Insight
Peraton operates behind the scenes, protecting national security in ways most people never see. The challenge was to make this “invisible” work visible.

The Idea
We created The Invisible War, a campaign revealing the unseen digital threats facing the nation—and Peraton’s critical role in defending against them.

The Execution
I developed the creative direction for the campaign, centering the narrative around a female protagonist representing decision-makers and stakeholders in the national security space.

Through her, we projected the fears and challenges of modern threats with cinematic storytelling and a powerful voiceover, illustrating how unseen digital threats impact everyday life. The integrated campaign included video storytelling, digital and out-of-home media, campaign landing pages and website redesign support

The Impact
The campaign elevated Peraton’s brand presence, positioning the company as a powerful yet unseen force protecting national security.

268M+ total impressions delivered in the DC Market
1,000% increase in website visitation
61% increase in website session duration
84% increase in new visitors