The Challenge
The National Museum of the United States Army had been more than 200 years in the making, and its opening required a campaign worthy of its historic significance.

The Insight
The Army’s story is inseparable from the story of America itself.

The Idea
I developed the campaign concept “The Story of Us,” highlighting how the Army’s history, innovations, and sacrifices are deeply intertwined with the American experience.

The Execution
The visual campaign included digital and social media ads, as well as a fully developed Facebook Instant Experience, which I crafted to engage users in an interactive and immersive way The visual storytelling connected military history with broader American culture and innovation.

The Impact
The campaign helped introduce the museum as a place where visitors could explore the shared story of the Army and the nation it serves.

Museum website saw a 500% increase in web traffic
Total Campaign Impressions Delivered: 7,550,952
1,486,892 Impressions with a .66% CTR on FB and Instagram
333,396 Impressions through Programmatic Display
34.94% Conversion Rate and 13.6% CTR throug